UTM Link Generator
Build UTM-tagged campaign tracking URLs for Google Analytics.
The full destination URL including https://
Traffic origin: google, newsletter, instagram
Marketing channel: cpc, email, social, video
Lowercase hyphens: q3-summer-sale
Optional. Differentiates multiple ads/links
Optional. Paid search keyword
| Parameter | Value | Status |
|---|---|---|
| utm_source★ | Required | |
| utm_medium★ | Required | |
| utm_campaign★ | Required | |
| utm_content | Optional | |
| utm_term | Optional |
- → Always lowercase — UTM params are case-sensitive
- → Use hyphens not spaces (spaces become %20)
- → Include dates in campaigns: q3-summer-2026
Custom UTM Tracking Best Practices
Use manual UTM tags to track custom channels, sponsorships, influencer campaigns, and external directory profiles.
Frequently Asked Questions
UTM (Urchin Tracking Module) parameters are five simple tags appended to a URL. When clicked, they send tracking data back to Google Analytics to identify referral traffic.
No. Like all WarpTool utilities, link building runs completely locally inside your browser using JavaScript. No parameters are ever sent to a server.
Yes, as long as Google Analytics is loaded on the destination landing page, any clicked URL containing these UTM tags will automatically generate campaigns in your Reports dashboard.
What is UTM Link Generator?
This UTM builder creates properly formatted campaign tracking URLs by appending UTM parameters (source, medium, campaign, term, content) to your destination link. It functions like Google's own retired Campaign URL Builder, serving marketers who need a reliable google analytics url builder style tool for tracking traffic sources in GA4 or other analytics platforms. Use it to generate consistent, error-free campaign url builder output for every link you share.
How It Works
The tool takes your base URL and the UTM parameter values you enter (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content), then appends them as a properly encoded query string to the URL. It handles URL encoding of special characters automatically so spaces, ampersands, and other characters in your campaign names don't break the resulting link.
Is It Safe to Use?
URL construction happens entirely in your browser via JavaScript; your campaign names and destination URLs are never sent to or logged by a server, which matters if your campaign naming reveals unreleased marketing plans.
How to Use UTM Link Generator (Step-by-Step Guide)
- Enter your destination URL (the landing page you're linking to).
- Fill in utm_source, utm_medium, and utm_campaign (required fields).
- Optionally add utm_term and utm_content for more granular tracking.
- The tool generates the complete tagged URL automatically.
- Copy the finished UTM link to use in your campaign, email, or ad.